How FixedOPS Marketing Helps Dealerships Drive More Service Revenue

What Is FixedOPS Marketing?

FixedOPS Marketing (FOM) is a turnkey service marketing solution designed to help dealerships attract and retain more service customers using high-impact video content, local SEO, and automated outreach.

While most digital marketing focuses on vehicle sales, FOM gives your service department the tools, strategy, and visibility it needs to compete with independent repair shops and national chains—without adding more work to your team.

What Problem Does It Solve?

Many dealerships struggle with underutilized service capacity, outdated coupon blasts, and marketing that fails to show real ROI. FOM addresses three core challenges service departments face:

Low Awareness – Customers often forget the dealership offers service, or assume it’s more expensive than local alternatives.
Inconsistent Messaging – Generic promotions fail to differentiate your brand, and often don’t match the tone and quality of your sales messaging.
Lack of ROI Transparency – Many fixed ops leaders don’t know which marketing efforts are actually driving service revenue or repair orders.

How It Works

FOM provides an automated, branded service marketing solution that works across your key channels—email, website, paid search, and social—without requiring constant input from your team.

Key Features:

Branded Service Videos
Automated, dealership-branded videos that promote specific service offers (e.g., oil changes, brake specials, seasonal maintenance). These videos build credibility, educate customers, and improve click-through performance on every platform.
Dynamic SEO-Friendly Landing Pages
Optimized service pages on your website that improve visibility on Google for high-intent keywords like “Jeep oil change near me” or “brake service in [city].” These pages are updated regularly with your current offers.
Local PPC Campaigns
Hyper-targeted paid search ads that direct local customers to your service landing pages and online scheduling tool. Campaigns are optimized by location, service type, and dealer goals.
Automated Email Campaigns
Triggered follow-ups based on customer activity, purchase date, and ownership milestones (e.g., first oil change, 30K service, tire replacement). Messaging is personalized and timed to boost retention.
DMS Integration + Performance Reporting
FOM connects directly to your DMS to track real RO and revenue outcomes. Reports are sent directly to your inbox, showing cost-per-RO, campaign results, and full-funnel attribution—not just vanity metrics.

What Makes It Different?

We Do the Work for You
FOM is a hands-off solution. We handle the creative, strategy, optimization, and reporting so your team can focus on running the drive.
Service Branding That Matches Your Showroom
We bring the same level of professionalism and polish to your service marketing that your sales department uses. Customers see one cohesive, trustworthy brand—not a disjointed mix of stock coupons and off-brand templates.
Proven ROI
Everything is tied back to real numbers. From clicks to ROs to dollars generated—we prove our value every month with automated, transparent reporting.

Who Is It For?

FixedOPS Marketing is ideal for:

Dealers who want to grow service revenue and retention
Fixed ops managers tired of outdated tactics and generic coupons
Teams who need real ROI data without managing multiple vendors
Dealerships who want professional, branded content across every touchpoint

Why Get Started?

Dealers using FOM consistently see:

More booked appointments
Higher retention of sold customers
Better visibility in local search
Clear insight into service marketing ROI
A more consistent brand across departments

FOM helps turn your service department into a growth engine—without adding more to your plate. By combining video, SEO, automation, and clear reporting, we make it easy to fill your bays, keep customers coming back, and prove what’s working.

Need help building a smarter service marketing strategy? Let’s talk.